Sep
8
2015
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Comments Off on HEINEKEN and Lagunitas Brewing Company Partner to Take Craft Beer Global
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In 22 years Tony has build a brand worth a billion dollars. Not too shabby!
https://lagunitas.com/heineken-and-lagunitas-brewing-compan…
How will this play out in the global market? They use the words partnership, but I am curious how many consider this “selling out”?
We haven’t seen a merger of this magnitude in the past. Firestone Walker was only valued at about 250 million.
Goose Island was only valued at ~38 million.
This deal is HUGE. I cannot emphasize the size and scope of this agreement.
Also, Heineken is not a AbInBev, for SABMiller brand, so I am glad to see a third party step up and get a piece of the action of the global game.
I don’t think that Tony would have sold this large a stake to InBev nor Miller-Coors (SABMiller worldwide, Miller-Coors here in the United States).