Mar
28
2016

Here’s the Latest Mexican Beer to Hit the U.S.

Comments Off on Here’s the Latest Mexican Beer to Hit the U.S.

AB Inbevs next attempt at infiltration of the craft market. http://fortune.com/20…/…/21/anheuser-busch-estrella-jalisco/

While you have to acknowledge their tenacity, I have to wonder if this will flop like their William K Busch launch, Black Crown, and the countless other ancillary beers that they try to get into the market.

I am also interested in digging deeper on their agreement with Constellation Brands. I knew they had to sell a portion of Grupo Modelo a few years back, but if they are working with Constellation, that could be interesting.

Related posts:

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  3. Catching up
  4. This is HUGE for Texas Craft Beer

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