Here is a good little read to kick off your weekend. What are your thoughts on Pabst getting more involved in the market? Their Not Your Fathers blitzkrieg was a more impressive rollout than any InBev rollout in the last five years. In less than a year it skyrocketed into the mainstream of nearly every grocery store / liquor store in the U.S.

I’ve been curious about the Old Tankard launch, in addition to the relaunch of Ranier beer. By taking cult regional pseudo-macro lagers Pabst is recreating identity for these brands that have been forgotten for the last 15-20 years. They will be fun to watch over the next five years.

http://www.brewbound.com/…/eugene-kashper-transforming-172-…