Did Saint Archer sell out? Or were they built to sell?

http://beerpulse.com/…/millercoors-acquires-majority-inter…/

http://www.sandiegouniontribune.com/…/saint-archer-miller-…/

This phrase is becoming cliche “It will continue to be business as usual” It’s a cop out.

The brewery was founded just a couple of years ago by someone without a brewing background. I’ve heard rumors swirl that it was just a marketing ploy / plan to build a brand and sell.

With a mere 50 employees and producing an estimated (albeit possibly overstating) 35,000bbl this year, I would call it a successful marketing mission. 35,000 barrels sold in a mere two years is quite impressive and akin to the type of growth that Karbach has experienced.

Will any serious craft drinker miss them? I doubt it.

The second article has a fatal flaw however. This is NOT the first brewery bought by international interests. The writer shows that he has no knowledge of InBevs background, or Heinekens, etc.

“Founded in 2013, Saint Archer will continue to operate independently and manage its own brewing, packaging and shipping. It will be a part of MillerCoors Tenth and Blake division, which also includes Blue Moon Brewing Co., Jacob Leinenkugel Brewing Co., Crispin Cider Co. and Terrapin.”

What is interesting, is the scope of this acquisition. Saint Archer is not exactly a household name outside of California, and I am unsure how much they sell outside of the San Diego area. We get to see how MillerCoors will expand distribution by bringing this “new brand” through its distribution chain with or without note of its ownership of said brand.

Hellooooooo three tier system loopholes.