Following the Karbach announcement Deep Ellum posted quite the succinct note to Facebook stating “Bet you thought it was going to be us” referencing the sell to AbInBev. Well, it looks like they have started down that road on their own.

http://www.brewbound.com/…/texas-deep-ellum-sells-stake-sto…

A couple of very telling quotes from the article.

“Now, I want to align myself with strategic partners who understand the long-term play of craft beer and can help me realize my goal ofbecoming a dominant brewery – not just in Texas, but also in the region.”

“This is the fastest, most entrepreneurial way to allow me to do what I want to do, remain independent, and build a brand,”

Fun fact, it’s hard to be independent when you only have a 40% stake in your own business. I wish that I could say that I was surprised, but I am not. For some of these folks it’s not about the passion, the beer, or the movement. It boils down to dollars.

EDIT:
http://www.prnewswire.com/…/the-votes-are-in-100-vcs-and-an…

Now….This infers to me that this latest sellout was to remove the influence of the angel investors from 2010. Do any of you have an inside source at Deep Ellum Brewing Company that may know more?

Texas’ Deep Ellum Sells Stake to Storied Craft Breweries

Texas’ Deep Ellum Brewing has sold a majority stake to Storied Craft Breweries, an upstart growth capital group founded by the creators of Effen Vodka and …

BREWBOUND.COM