Sep
8
2014
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Comments Off on Town Becomes a Beer Ad, but Residents Don’t Feel Like a Party
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A-B is at it again, this time buying an entire city. http://mobile.nytimes.com/…/colorado-town-prepares-to-becom…
I had been wondering where this “Whatever, USA” would be located and knew it was just a matter of time. I am surprised though at the cheapness with which they bought the town. This is barely a tick of an expense when compared to the numerous dollars spent on Superbowl commercials.
I will say though, with the exception of the Coors Light twins, A-B has some of the best “beer” (read: water with a hint of hops and malt) commercials. Props to their advertising / marketing dept.
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