Oct
12
2015
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Comments Off on Craft beer’s big dilemma: Hold out or sell out
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“One of the greatest cautionary tales that brewers should consider before selling their business is the case study of what happened to Austin-based Celis Brewery. Founded in 1992 by Pierre Celis, within a few years the company was growing almost too quickly to meet demand, so it sold a majority stake to Miller Brewing Co. in 1995. Roughly six years later—after Miller tinkered with the company’s recipes, drastically pulled distribution, and the Celis family had departed the business—the brewery was shut down in early 2001.”
http://fortune.com/2015/10/10/craft-beer-sell-out/
A good read for your Columbus day morning!
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